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Apple Is Closing The iAd App Network

Apple iPad & iPhone
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Apple is discontinuing its iAd App Network, however, some functionality will be retained through the end of June, the company announced on Friday.

The iAd App Netwok is a platform which provides app developers with the tools they need to not only promote their apps, but to monetize them as well.

The promotion aspect of the network allows app developers to promote their apps across the millions of iOS devices around the world.

As for monetization, the iAd App Network enables developers to inject advertisements into their apps with “just a few lines of code.” Advertisements are available in an array of formats that include interstitials, banners and video ads — all of which are optimized for the the devices they run on: iOS.

The ads are served in over 100 different countries.

Essentially, the iAd App Network is an advertising network for app developers working with iOS devices like iPhones and iPads.

According to the tech giant’s recent announcement regarding the discontinuation of their iOS add network for app developers, “advertising campaigns may continue to run” and users can continue to earn revenue until June 30, 2016.

New apps are no longer being accepted into the network in light of the company’s decision to close the network.

Those who wish to continue to promote apps through the network are able to create new campaigns through the iAd Workbench.

The company insists that it will continue to keep the public updated as the network is slowly discontinued.

While the iAd App Network is scheduled to close this summer, the iAd program as a whole isn’t going anywhere.

BuzzFeed‘s John Paczkowski reported earlier this week that Apple is removing itself from being directly involved in the selling and creation of advertisements through iAd because it’s something best left to the publishers — those who do it best. The goal is, according to the report, to phase out the company’s manual involvement in the process in favor of automation.

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