There’s new app for your smartphone by Spritz, a company founded in 2012 by Frank Waldman and Maik Maurer, that’s intended to increase the speed at which its users read and it launched today at Mobile World Congress (MBC).
The patent-pending technology streams individual words using the “Optimal Recognition Point,” also known by the acronym ORP, in a special display that’s known as the “Redicle.” The Redicle combined with ORP removes the latency derived from unnecessary eye movements when reading in the traditional sense. Think of it as flash cards that popup one after the next as opposed to the traditional scanning from side to side.
If you’re wondering whether or not it will work on your phone, there’s a good chance that the answer is no, at least not right away. Why the potential wait? Well, initially, the app has only been launched on Samsung’s Galaxy S5 and Gear 2 smartphones. So unless you own one of the aforementioned phones, don’t expect to download this new app just yet.
The technology, which has been uniquely designed for small displays, has been in testing and development for over three years. Spritz CEO Frank Waldman was quoted in a press release as having said:
As smart devices continue to change shape and become increasingly smaller, Spritz enables users to read comfortably and conveniently. Our technology can be used to read emails, text messages, social media streams, maps or web content and can be integrated onto any mobile device – the options are almost limitless. Reading has never been easier, more efficient or more effective.
What do you think of Spritz new technology designed to help make us faster readers?
