Coffee generally goes in a person’s mouth straight to the stomach, and no where else. But Gwyneth Paltrow’s lifestyle website Goop has come under fire for pushing a coffee enema kit – showing coffee up the bum as a “cleanse.”
An article entitled “The Beauty and Wellness Detox Guide” on the site pushes a $135 Implant O-Rama System At-Home Coffee Enema listed as a “full detox package,” Forbes reports. An enema means fluid is puched up the rectum to stimulate the intestines to begin moving in order for excrement to happen. The Implantorama website calls the system “a clean way to do coffee enemas, ozone water enemas, or nutrient implants.”
Doctors order enemas for constipation, or to clean out a patient’s bowels prior to medical procedures like colonoscopies. The most common enemas generally are a combination of sodium phophate, mineral oil, saline solution, or milk and molasses. Medical professionals don’t generally recommend using an enema unless there is a bowel movement problem or the colon needs to undergo a procedure.
But some people have been using coffee enemas to “cleanse” their colons, on the supposed basis that toxins and undigested food builds up in the colon and should be periodically flushed out. The belief is not something new – for thousands of years, people have thought that there is something called “autointoxication,” or the process of toxins slowly building up to poison the intestines.
However, science has revealed that most of these claims are baseless.
Medical authorities and health experts are giving Paltrow flak for pushing what they deem is a potentially dangerous procedure. The coffee enema system appears to tell people that it’s alright to give themselves an enema at home, without professional supervision, which could lead to a myriad of bad side effects. In addition, the colon is a self-cleaning organ.
The American Journal of Gastroenterology reported that coffee enemas can cause conditions such as proctocolitis, an inflammation of the rectum and colon. It said, “Coffee enema has no proven benefit and carries considerable risk of provoking unwanted complications.”